On May 3, the Haier's day event themed "World of Home Appliances" was held in Kuala Lumper, Malaysia, displaying the latest series of innovative smart home appliances in 2018. 300 dealers and 32 mainstream media took part in the event. Since the fourth quarter of last year, Haier Malaysia has maintained a relatively high growth rate. It has maintained a three-digit growth rate this year, with a cumulative increase of 115% from January to April.
The panoranmagram on the scene▼
New Products: Better Life for Malaysia
The newly released smart products of Haier include the triple-system refrigerator with dry and wet storage, direct drive VF no-clean washing machine, VF healthy AC with automatic cleaning and smart anti-dry burning kitchen appliances. The dealers and media reporters were attracted by those products as soon as products appeared, and consulted the product's functions and differentiating selling points.
The products on the scene：AC, kitchen appliances, fridge, washing machine ▼
Shi Zhiyuan, the director of Haier Malaysia, introduced to reporters and dealers," These are Haier's latest innovative products with world-leading technology. Malaysia users will prefer these products because they will be provided health, environmental protection, convenience and security services, so as to gain a better way of life and the solution." He said that Haier's innovative products are aimed at meeting the demands of users for technology, fashion and humanization. Once again, Haier will bring the new blossom in Malaysia.
New Interaction: On-Site Experience of 300 Dealers & 32 Media
During the event, more than 300 dealers highly commended the event: ——"The exhibition is truly impressive, with high-tech fashionable display, whole range of products and premium differentiating products from each category. It is a leading event in terms of technology which is closely aligned to customer needs."
——"Haier's brand image and awareness are greatly enhanced. We have more faith in working with Haier.”
During the event, participation of the media was unexpected as well, with 32 agencies in total including SinChew Daily, NanYang Daily ,Xinhuanet and other mainstream media who reported the event immediately， which brought Haier brand into public focus.
Online news, interviews▼
Leadership in Brand-Building: "Age of Haier" in Malaysia
In the past year, Haier Malaysia has accelerated its strategic transformation and has made great adjustments to its product structure, channel structure and marketing strategy, and achieved remarkable results. Since the fourth quarter of last year, Haier Malaysia has maintained a relatively high growth rate. It has maintained a three-digit growth rate this year, with a cumulative increase of 115% from January to April.
According to Shi Zhiyuan, Haier Malaysia has successively cooperated with several powerful dealers, jointly established two Haier stores and five Haier store-in-store, and will further expand according to the market needs.
Photos on the scene▼
Besides, a round-the-clock service hotline has been set up pioneered in March to bring the best products and services to Malaysian users.
Pictures of products in Haier franchised store and in-shop store▼
Under the guidance of “RenDanHeYi”, while providing better life solutions for the local people, Haier Malaysia is also achieving the leadership in brand-building and striving for win-win results users, resource partners and dealers. The "Age of Haier" in the home appliance market of Malaysia is coming.
|Copyright 2017 GE Appliances, a Haier Company|