On July 5th local time, the groundbreaking ceremony of AQUA Vietnam drum washing machine manufacturing base was held in the beautiful Bien Hoa city. It is built on the foundation of the original tub washing machine plant, with the new expanded factory area of 3600㎡ and estimated annual capacity of 500,000 units. After completion, it will mainly produce middle to high end drum washing machine. In addition to meet the demand of Vietnam market, it will also radiate other parts of the Southeast Asia regions.
The rapid development of Vietnam makes advantageous conditions for investing and constructing the manufacturing base of AQUA. As an important consumer market in Southeast Asia, the scale of drum washing machine market in Vietnam is expected to reach 2 million units in 2018, and the rapid growth in demand for high-end drum washing machine also provide a solid user foundation for the AQUA washing machine. As the competition in Vietnam washing machine market is heating up and competition among brands is fierce , the AQUA Vietnam drum washing machine manufacturing base project will be the powerful combat weapon of the local competition.
After decades of accumulation, Haier washing machine has 20 manufacturing bases in the world; global R&D centers for washing machines to support scientific and technological innovation, and Haier washer products have been sold to more than 160 countries and regions. In Vietnam, AQUA has become the best-loved and the most reliable brand.
The drum manufacturing base project is the landing of Southeast Asia strategy of Haier washing machine global platform, and will help to improve the innovation of AEV products and brand.
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