New Delhi, 29 March 2019: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, today announced the ground breaking ceremony of its second Industrial Park in Greater Noida, Uttar Pradesh. The event was addressed by Mr. Song Yujun, VP, Global Appliances Haier Group and Managing Director, Haier South and South East Asia and Mr. Eric Braganza, President Haier Appliances India. The new plant is a part of Haier India’s strategy to meet the rising demand of consumers Haier invests INR 3069 crores to set up its second Industrial Park in the country and generate job opportunities in the state of Uttar Pradesh.



The event was conducted to mark the initiation of Haier India’s second industrial park in the country in Greater Noida, Uttar Pradesh. This comes after the company had signed a MoU with the Government of Uttar Pradesh in September 2018 to invest INR 3069 crores over the next three years in two phases. With this investment, Haier India aims to scale up the production capacity of categories like refrigerators, washing machines, air conditioners. This second industrial Park of the company will hold a capacity to produce two million units of refrigerators, one million units of washing machines and air conditioners in a year when fully completed.



With its second industrial park, Haier India is expected to generate around 4,000 new direct employment opportunities along with over 10,000 indirect jobs in the country. This will also serve as an opportunity for vendors and OEMs (original equipment manufacturers) to scale up and bring about an expanded business with increased local production and lesser dependence on imports.



Haier India that began operations in the country in 2004 is celebrating its 15 year anniversary this year. A true testimony of the continued growth and success of the brand is attributed to Haier’s commitment to continuously offer India centric innovative products that deliver the promise of quality to the customer. In the last few years, the brand has invested significantly in augmenting its vast distribution and after sales network across the country to serve customers everywhere. Haier India stands committed to live up to its core philosophy of offering “Customer Inspired Innovation” products to its customers.



ABOUT HAIER INDIA
Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, to freezers, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.



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