South Carolina mother of five and grandmother of eight were among 680 applicants for the spokesperson role

LOUISVILLE, Ky.—April 2, 2019—GE Appliances’ nationwide search for a hip, savvy and connected grandma to represent its brands has culminated with the appointment of Ally Phillips of Murrells Inlet, South Carolina, to the coveted post. As the GE Appliances ‘Great American Grandma,’ Phillips will be an advocate for the importance of cooking, cultural and family traditions in the kitchen, as well as a brand ambassador for the company’s leading appliances.

"Selecting just one of the nearly 700 well-deserving grandmothers was a daunting task with so many vibrant, fun and beloved applicants,” said Wendy Treinen, director of grandma relations, GE Appliances. “There were many standouts, but Ally ultimately had the style, panache and passion for life and family that made her an ideal fit for the position. We can’t wait to see what Ally cooks up over the next year!"

Phillips was born in West Virginia with bohemian roots that inspire her “Bohemian Bold” cooking today. A mother of five and grandmother of eight, she credits her own mother and grandmother for her love of cooking and bringing family together around the table. She began her professional career as an educator, supervising special education, and then serving as a school psychologist. A recognized expert in learning disabilities and ADHD, she founded her own company serving children and adults in the Southeast.

When moving to Boston with her husband Ben in 2008, Phillips made a career change, focusing on acting and cooking. She made it to the semifinals in an audition for MasterChef season one and has since won numerous cooking contests. In 2015 she authored a cookbook, “Ally’s Kitchen: A Passport for Adventurous Palates,” an Amazon Top 100 International. She produces her own website at with original recipes and her own photography. She is also well connected on social media with a robust following of foodie fans.

Phillips is an avid traveler and brings back flavors and recipe ideas from around the globe, believing that the common DNA of all people and cultures is food.

“Becoming GE Appliances’ Great American Grandma is a dream come true, and I’m so excited to begin this adventure.” Phillips said.

GE Appliances posted the #GreatAmericanGrandma position in January, a part-time role that comes with a $50,000 salary and five top-of-the-line GE Appliances kitchen products. Phillips learned of her selection during a visit to GE Appliances’ headquarters in Louisville. As the company’s Great American Grandma, she will focus on cooking, cultural and family traditions through appearances, interviews, events and social content.

Ally Phillips’ video application and videos from more of the nation’s greatest grandmas can be found on the company’s Facebook page or at

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