According to the latest data from GFK, Haier Air Conditioning (Thailand) won the largest share of online sales channel in 2018. Every one of three air conditioners being sold on the local e-commerce platforms is Haier. Haier Air Conditioning has surpassed the brands from Japan and South Korea, which have been operating in Thailand for more than 50 years, and has realized the transformation from a market follower to a leader in the air conditioning industry of Thailand.
▲ the market share of major AC brands in Thailand
It is reported that Haier Air Conditioning had reached cooperation agreements with the Top 3 online channels in Thailand, including the No. 1 e-commerce platform, to realize the lightning speed expansion upon such cooperation among the leading participators and leverage all channels, online and offline. Haier Air Conditioning Thailand had made great achievements in online sales in 2018, according to the latest data from GFK, and is expected to maintain a good momentum in 2019, which consolidates its leadership on the market of Thailand.
Since Haier launched its Self Clean Series in 2018, Dawn/Flexis/Column were highly recognized by the local users from the very beginning and have achieved great market performance in Thailand. Haier Air Conditioning will realize the industrial leadership of healthy air conditioner based on the outstanding functional advantages. In 2019, Haier Air Conditioning again upgraded its "Healthy Air Innovations Roadmap" to roll out a series of new products, including Jade and All Comfort, delivering the combined air conditioning and air purification with Self Clean to provide Thai users with healthy, comfortable breathing experience.
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