Recently, Haier packaging featured in the scene of Shortland Street, the New Zealand’s soap opera with an average audience of 269,000 people.



▲ Shortland Street, the New Zealand's soap opera

Shortland Street is the longest running and top rated soap opera in New Zealand, broadcasting on every evening in weekdays.


Haier New Zealand sold the crew a refrigeritor and provided them some Haier boxes. The brand exposure was at no cost.



▲ Haier packaging featured in the scene

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