The largest billboards company Nur Star Media launched the first digital billboard in Israel, displaying photos of Haier T models which is the Top 1 market share in Israel. The billboard was placed on highway 20, a major intracity freeway in Gush Dan. the road ran along the eastern border of central Tel Aviv from north to south and connected all of the major highways leading to the city. It's now 250 square meters for brand promotion. According to GfK data, by the end of May 2019, the market share of T-door refrigerators below 600L took the absolute first place in the market share, more than the sum of the second, third, fourth, fifth and sixth. Israel has become the region with the most categories and the fastest launch speed of T-doors except domestic market.

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