Berlin, Germany, Sept. 6 -- The 2019 IFA officially kicked off. Haier Smart Home is showcasing the strong complementarity of the three brands – Haier, Candy and Hoover – in proposing innovative and customized products and solutions in the washing, cooling, cooking and SDA sectors and the cutting-edge IOT ecosystem capable of generating value for all the reference targets.

Absolute protagonist of Haier presence at IFA 2019 is the presentation of the Smart Home Ecosystem, with over 3400 square meters located in the center of the exhibition space. Haier’s capability to propose new solutions related to the development of smart technology and the Internet of Things results in domestic appliances and smart product families able to connect to external devices and services, creating a true intelligent and predictive ecosystem at the service of the consumer. Based on "Smart Home Cloud",Haier Smart Home provide a full-suite, customized, up-to-date solution, covering all of the core spaces in a home, including the living room, kitchen, bathroom, bedroom, and outdoor living spaces. The solutions meet global users' need in terms of air, water, clothes care, security,entertainment, health and information.

I-Refresh Technology will be the protagonist of the washing area, a new system that uses Air Washing giving consumers the opportunity to take care of premium and delicate materials.The brand’s super hero, however, will be the cooling area, with the presentation of a line of refrigerators equipped with Fresher Techs Technologies.

RapidO’ washer and dryer, equipped with “Snap&Wash” allowing to easily snap you pile of laundry letting the Candy simply-Fi App suggest you the best rapid programme, according to the type of laundry, colors and volume detected. The distinctive skills of Candy are also reflected in the cooking area, where Candy has a solid success tradition, and is now the only brand providing a complete range of connected ovens, from entry level to premium models. Hoover's I-H-KEEPHEAT is the first and only oven designed also to preserve food, with high cooking performance is also a hero product in the cooking area.

Yannick Fierling, CEO of Haier Europe said, "In this edition of IFA, we are present for the first time with Candy and Hoover brands together with Haier, and this allows us to present an even more complete, articulated and wide offer, which combines the strong tradition, prestige and reliability of two major brands with the premium value of the only IoT brand included in the yearly 'BrandZ Top 100 Most Valuable Global Brand. We do think that this combination can allow us to achieve our goal more quickly – the creation of an ecosystem built on the smart home, in which consumers of the present and the future can live and interact with each other".

• end •

Contributions Wanted!

Copyright 2017 GE Appliances, a Haier Company