On Sept. 23, Haier Global Leading Products & Smart Home Strategy Release was held at the Iceberg Conference Center. The representatives of different divisions released the product strategy, megahit products and the market strategy. Also, Haier Europe Smart Home Solutions and GEA Smart Home Solutions were released to show the comprehensive competitiveness.

Mr. Gianpiero Morbelle, Head of Brand Strategy & IOT of Haier Europe introduced Air Sense A.I. based cleaning solutions which utilized the technologies like machine learning and big data, and a series of megahit products like Hoover Oven. For example, the APP, with the functions of Snap my Wine, Wine History, Market place, Manage and Get Inspired, could provide users customized experience through cloud identification.

Mr. Shawn Stover, Vice President of GEA Smart Home Solutions pointed out that the vision of GEA Smart Home is to create the leading smart appliance platform that enables the best experience for the connected lifestyle. In the future, GEA Smart Home will continue to upgrade the products and solutions from the aspects of convenience, peace of mind and performance, so as deliver more values for users.

Dr. Zhao Feng, Vice President of Haier Smart Home ECO-Platform and the Chief Technology Officer presented the planning of Global Smart Home Cloud and landing progress. He pointed that the goal of global smart home platform is to support connected product’s iteration, user interaction, ecosystem transformation, so as to realize the leading smart home platform.

At last, Mr. Liu Qun, IoT & IP Legal Director of Haier Smart Home ECO-Platform shared IP Strategy in the Smart Home Era, providing supports to Haier innovation development in the era of 5G and IoT.

Under the guidance of Rendanheyi Model, “Haier Smart Home” will continue to explore the IoT ecosystem brand building, taking the user needs as the priority to realize the goal of leading eco-brand in smart home field.

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