On the morning of September 24th, Haier Global Brand Strategy Communication Conference was held at Haier University. At the meeting, Overseas Platform reviewed the global brand strategy, while refining the communication mechanism and key projects.

Team of GEA shared the GEA brand house strategy and Café's high-end brand operations in the US, detailing the GEA brand house strategy and brand positioning, Café's high-end brand positioning and promotion practices. Representative from Haier Europe shared Candy's multi-brand strategy communication, including Candy multi-brand to regional, national, and product line strategies. Candy's small home appliances shared the SDA strategy of brand level, country level and category landing. FPA team shared the practice of FPA & Haier's dual-brand operation in Australia.

Team of GEA shared the GEA brand house strategy and Café's high-end brand operations in the US, detailing the GEA brand house strategy and brand positioning, Café's high-end brand positioning and promotion practices. Representative from Haier Europe shared Candy's multi-brand strategy communication, including Candy multi-brand to regional, national, and product line strategies. Candy's small home appliances shared the SDA strategy of brand level, country level and category landing. FPA team shared the practice of FPA & Haier's dual-brand operation in Australia.



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