From Sep. 29th to Oct. 4th, 2019, Amazon and Flipkart, two major e-commerce platforms in India, held an online shopping festival. Haier attended the event and attracted many reports from India medias.
ET Brand Equity is a professional website which provides the most reliable and timely information for Indian marketing industry and home appliance industry. During the festival, it awarded Haier self-cleaning AC the bronze award of "Shark Awards" as the best consumer electronics.
Meanwhile, many media reported on Haier's differentiated products. For example, the Money Control website recommended Haier U6900 LED series TV for users whose budgets over 50,000 rupees. According to the website, the TV can be connected to other smart devices and home appliances in the home through voice assistants, becoming the control center of smart home.
In addition, the media also paid attention on Haier's pre-sales service and after-sales service system. According to EarthAndroid, Haier worked with major banks in India to bring economic advices for users before purchasing. During the festival, Haier provided a lifetime warranty for users who purchase the fully automatic drum washing machines.
According to the latest data, the sales of Haier's white home appliance in India increased by 28% from Jan. to Jul. in 2019, achieving a four-fold growth rate in the industry.
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