On October 14, Ms. Jiang Bo, Director-general of Qingdao Municipal Bureau of Industry and Information Technology, Mr. Zang Yijie, Deputy Director of State-Owned Assets Supervision & Administration Commission and Mr. Zhang Lanchang, Vice General Manager of Huatong Group Holdings visited the Haier Europe headquarter in Brugherio, Italy. Yannick Fierling, CEO of Haier Europe, Valentina Canevari, Strategy & Integration Senior Analyst and Fred Deng, Senior Business Manager welcomed and met with the delegation.


The visit of Qingdao government was mainly to understand the successful integration of Haier and Candy. During the meeting, Haier Europe CEO Yannick introduced Haier's global layout, Haier Europe development history and future vision, and detailed the brand concept of "zero distance with customers", the Rendanheyi practice of Haier Europe. He also introduced the latest products of Haier, Candy and Hoover. The delegation spoke highly of the development of Haier brand in overseas markets and gained deeper insights of the history and technology strength of Candy and Hoover. Since Haier acquired Candy, the Italian home appliance brand on January 8, 2019, Haier's globalization in Europe has been further improved, strengthening the global leadership in Smart Home appliances. After the integration, Haier Europe achieved rapid growth, with Haier's brand business achieving a 26% year-on-year growth from January to September in 2019. The municipal government delegation confirmed the development of Haier Europe, especially the achievements and market position in the field of smart home appliances. It is firmly believes that under the support of Haier Group's global leadership in SmartHome, Haier will enjoy further and faster development in the future.



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