The latest TVC of Haier India's ultra-silent washing machine premiered on major Indian TV channels on October 18 and was broadcast on regional channels in nine different languages. India's print media and digital media launched the "silent performers" campaign simultaneously, which not only spread the brand concept, but also caused a strong social response in India. The TVC gets 2.9 Million views in YouTube.
The title of the new TVC is "silent performer". It chose three top Indian female athletes, Dipa Karmakar (Olympic Gymnast Bronze-CWG 2014 Khel Ratna Awardee), Hima Das (sprint runner, IAAF World U20-Gold Arjuna Awardee) and Simranjit Kaur（World Women Boxing-Bronze), who have made outstanding achievements in their respective areas, but were absence of media attention. They have been making great efforts silently, in pursuit of perfection.
Focusing on local needs in India, Haier has been quietly working on new products with best understanding of Indian users. The ultra-silent washing machine is one of the innovative products focusing on the needs of Indian users. The direct-drive motor reduces vibration and noise level. The A+++ energy efficiency rating meets the needs of Indian users and provides a more intelligent laundry experience.
Haier India major home electronic appliances annual sales growth reached 28%, four times the industry growth.
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