Apr.30, 2020 10:53:18 source: China net

In February 2020, Haier officially became the partner of Maccabi Tel-Aviv, Israel's most award-winning and popular basketball team.

The Maccabi Tel-Aviv basketball team is the most popular team in Israel and the "national team" of Israeli basketball. Has won European champion for 6 times, With more than 3.1 million fans, 55% of Israeli basketball fans are fans of Maccabi Tel-Aviv.

The Euroleague is broadcast on local Israeli television sports channels and has attracted a lot of attention on YouTube, twitter, Facebook and other social media. During the most valuable player (MVP) award ceremony, with the applause of more than 10,000 audiences, Haier Israel team member presented the most valuable player award to Scottie Wilbekin. Maccabi Tel-Aviv is a leader in its own domain, so is Haier. Haier entered the Israeli refrigerator market for four years and has become a leading brand of multi-door refrigerators. Haier air conditioning entered the Israeli market in 2019 and has already occupied a place in the Israeli air conditioning market. Haier Israel deeply interacts with Israeli users through basketball games, and with the passion of basketball, enters the hearts of Israeli users.

Haier Israel is developing from a high-end brand to a scenario brand and ecosystem brand to create a healthier and smarter life experience for Israeli users.

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