Haier Malaysia Launches #HaierHealthTips Live Streaming
On May 16 to May 17, Haier Malaysia launched two sessions of #Haier Health Tips live streaming, integrating healthy life solutions into scenarios to celebrate Hari Raya with local users. The series of live streaming reached over 810,000 people and received over 150,000 views.
Hari Raya is one of the most important Malaysian local festivals for natives getting together with families and friends. This year some people cannot go back home due to the epidemic. Haier Malaysia aims to sharing healthy life solutions with local users which can bring them together.
Focusing on best-selling products, Haier Malaysia provided varied high-quality healthy life solutions in life scenarios such as cooking, entertainment, personal care, etc. Meanwhile, health tips on usage and maintenance of home appliances are also shared in this live streaming.
Facing the double whammy of the epidemic and the market downturn, Haier Malaysia focuses on online sales which is led by the best selling models and features a combination of popular products, achieving a 60% growth in May.