1st Anniversary of Ratchada Brand Shop

Jun.27, 2020 10:08:13 source: China net


During June 13-21, the Haier brand shop Ratchada in Bangkok of Thailand celebrated its 1st anniversary. Haier Thailand launched a series of scenario interactions online and offline formats to invite local users to join.

Haier Brand Ratchada shop is the largest Haier brand experience shop boasting the fullest array of products in Bangkok.

During the preparation, the Thailand team created the anniversary atmosphere by illuminating the brand logo outside the shop, and optimizing the display product display, and warmed up offline in multiple ways. Also, users who arrive at the shop on the day can choose the card on the birthday wall of the storefront and get a birthday surprise.

On June 21, Haier Thailand launched a charitable donation outside the Ratchada shop, distributing warm-heart goods free of charge to local people, narrowing the distance between users.

Meanwhile, Haier launched five live streaming of smart home scenarios around different themes, featuring high-end products, and the Ratchada shop as the venue to show users the smart home life scenarios.

In the live streaming, the Thailand team planned multiple interactive parts, quiz games, and shared knowledge of home appliances, etc., which attracted 24k local users to participate.

In the future, Haier Thailand will continue to delve into user needs to create smarter and more health-oriented scenario solutions for local users, so as to obtain a leading position in the industry

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