The globalization of Haier Smart Home not only exists in words, images and videos, but also in global users’ eye. Since its beginning on April 15, “Snapshot Haier” has received more than 1,500 photos from fans over 6 months, covering 34 countries of 5 continents.
50 out of the 1,500+ photos have been selected here to present the globalization of Haier Smart Home in mutiple aspects such as globalized brand layouts, globalized R&D system, globalized factories, globalized marketing system, globalized service system, globalized users and globalized public welfare activities.
Let’s have a look.
Globalized Brand Layouts
“Snapshot Haier” shows the globalized ecosystem brand layouts of Haier Smart Home. It is the only Chinese enterprise that owns global brand layouts covering 4 continents.Haier, Casarte, Leader, GE Appliances from US, Fisher & Paykel from New Zealand, AQUA from Japan and Candy from Italy, catering for the global markets and multiple consumption levels.
Globalized R&D System
Haier is the enterprise in major home appliances with the most overseas patents in China. Its proportion of patents of invention, number of overseas patents and application amount of PCT all rank first in the field of home appliances. The 10+N open R&D system, which was set up by Haier, can efficiently coordinate global resources.
Globalized Haier Factories
Haier is the home appliances enterprise with the most complete overseas manufacturing layouts in China. It has 25 industrial parks and 122 factories of which 54 are overseas. Haier factories in foreign countries form an important part of Haier’s globalized supply chain all over the world.
Globalized Marketing System
Haier, which creates a global ecosystem brand, has built 108 marketing centers globally and has formed the widest and deepest brand marketing system around the world. Via multiple forms of interaction activities, the independent brand creation image of Haier has been shown.
Globalized Service System
Haier is the first Chinese home appliances enterprise that has achieved the setup of the full product service procedures. There are 7,200 service centers built by Haier, covering most regions and countries around the world. owned service systems and after sale groups is very rare for Chinese home appliances enterprises. Most of the brands rely on local dealers, and clients for after-sale service.
Globalized Sales Points
If you travel around the world, you will see Haier's brand stores and sales points quite often, compare to other Chinese home appliances brands.
Globalized Haier Users
Haier is trying the best to get to know the users and satisfy their needs. Currently, Haier products have spread to 160 countries and regions in the world with over 1 billion users, forming the largest user group globally.
Globalized CSR Contributions
Haier's material donation has exceeded 500 million yuan in total. In China, the number of Hope Primary school that Haier aided to build in the Hope Project is the largest according to other companies. In the process of the independent brand creation, Haier has never stopped taking social responsibilities. Through a series of public welfare activities such as donating smart home appliances to American public schools, donating public welfare funds to the Thailand Children’s Cardiac Surgery Foundation, aiding children with cleft lips and palates in Vietnam, and so on, the warmth of Haier brand has been spread to the world.
Compared with photos taken by media, these may not be that exquisite. However, the image from users’ eyes is closer to life and more concrete.
As the home appliances brand that has been Global No. 1 for 10 consecutive years (according to Euromonitor International), Haier is leading “Made in China” and changing the global structure of home appliances manufacture. Now, Haier Smart Home is customizing a great life for users around the world.
“Snapshot Haier” reflected users’ view, the above scenarios happens every second, every moment and every day.
Ten million fans of Haier Smart Home light up Haier’s global layout. A New Year carnival for Haier’s fans, a beautiful life lit up by smartness. Use smartness to light up the New Year. Haier Smart Life has got a global face of the brand. A carnival of a beautiful life.
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