On October 13, MoU was signed between Haier and Daraz, the largest local e-commerce platform, for the OND (October, November, December) co-sponsorships and collaborations, especially the campaign for 10.10, 11.11, 12.12, at Daraz Lahore office.
Haier Pakistan has been enforcing online channels since 2018, including partnering with Daraz to extend the 11.11 online campaigns to Pakistan for the first time. This year's outbreak has led to a massive lockdown, a nascent contact-free economy and a window on the development of e-commerce in Pakistan. From October 10 to 16 this year, Haier Pakistan launched this year’s first online activity in Daraz flagship, delivering Haier smart appliances and inspired life scenarios to users in a more convenient way. So far in October, Haier's e-commerce channel in Pakistan has increased by 179%, and from January to September this year, its e-commerce channel has increased by 155%.
Haier, as the brand with TOP1 market share of home appliances in Pakistan for four consecutive years, and the pioneer of smart scenarios, will provide the best online shopping experience for Pakistani users and continue the journey of brand building in the local market.