YouGov: Haier is the rising star 2020

Sep.11, 2020 16:36:25 source: China net


Berlin, 3 September 2020 – Haier is the rising star of 2020 in the "Small and Large Electrical Appliances" category, according to a survey conducted by the market and opinion research institute YouGov on the subject of "customer recommendation", recently published in the Handelsblatt. Compared to the previous year, the brand reached an increase of 7.0 score points.

As the world number 1* of all household appliance brands, Haier brand is being increasingly recognised by German consumers thanks to convincing new products and innovative technologies.

This is confirmed by the survey on the subject of "customer recommendation", which the market and opinion research institute YouGov conducted on behalf of the Handelsblatt newspaper.

As the business and financial newspaper reported, from July 2019 to the end of June 2020, "consumers were asked online which brands they use and which they would recommend". There were 1,400 brands from more than 30 industries to choose from, for which they could give a rating between minus 100 and plus 100.

When asked to name the rising star brand of the year, Haier made the biggest leap forward in the "Small and Large Electrical Appliances" category, with a 7.0-point increase over the previous year.

"We are particularly pleased to have achieved such a good result in the emerging brands ranking, as it reflects the opinion and assessment of consumers. Customer recommendations are a clear indication of the high esteem in which our products are held by the people of the country. At the same time, we see the result as confirmation that our strategy in developing innovative solutions that meet the requirements and expectations of a wide range of customer groups – and this is exactly what the participants in the study recognised," said Thomas Wittling, Managing Director of Haier Deutschland GmbH.

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