On November 28, Haier Malaysia 2019 partner summit was successfully held. Together with 198 partners, Haier Malaysia has set a new goal on the ecosystem of scenarios focus on user experience. Haier high-end refrigerators, freezers, washing machines, air conditioners, TV sets, kitchen appliances for Malaysian users showcased full suite, all scenarios, and healthy, stylish solutions, won the recognition of the present partners. Haier Malaysia has successfully got 13.6 million Malaysian Ringgit bills in December.
In 2019, Haier Malaysia grew by 10% year on year, with an average annual growth rate of 16.7%, with middle and high-end accounts for 38% more. Among them, the annual growth rate of air conditioning is 40%. The refrigerator equipped with magic cooling space can adjust the multi-temperature area according to user’s need. The 610 washing machine with the largest barrel diameter in the industry carried smart dose solution. Self-cleaning, air-purifying AC for air pollution and evaporator dust has become Haier’s star solution...Most of the connected appliances on display at the summit have voice control. The high-tech products have won the heart of partners. Currently Haier has nearly 600 brand stores in Malaysia, in the summit the goal of expanding to 1,000 brand stores by 2020 was set.
In 2020, Haier Malaysia will continue to focus on the local landing of the smart ecological scenarios, to achieve user's word-of-mouth. In 2019, Haier Malaysia’s user recommendation rate increased by 30%. On November 7 this year, Haier’s esc-exclusive Service Center in Malaysia was officially opened in Kuala Lumpur, providing service with reply within two hour, solution within one day and zero pending. Haier Malaysia will pay more attention to the support of terminal sales, to provide more comprehensive training and incentives for promoters.
Creating comfortable and convenient life scenarios for Malaysian users is the best example of the landing of Rendanheyi Model in Malaysia.
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