Reacceleration of Globalization in Chinese Home Appliances Industry: Haier India Industrial Park (Pune) Inaugurated

Nov.30, 2017 16:35:00 source: China net

On November 16th, 11 a.m. Indian time, Haier held an inaugural ceremony for the expansion project of Pune Industrial Park in Maharashtra, India. The event was presided by the Economic and Commercial Counselor of Chinese Embassy in India, Chinese Counsel General in Mumbai, and Chief Minister of Maharashtra, Mr. Devendra Fadnavis.
Indian Interconnected Factory is the start of a global replication of Haier interconnected factories, it will further realize the zero-interaction with global users. After the launch of the new industrial park, the product categories will expand from refrigerator to washing machine, air conditioner, water heater and TV set. Annual output will reach 3.8 million. The products will not only meet the needs of local Indian users, but will be exported to other regions of South Asia, the Middle East, Africa, Australia and South America as well.

According to the latest market data during January to October this year, sales of Haier washing machines in the Indian market achieved a 45% year-on-year growth, five times higher than that of the industry; local sales of Haier AC grew by 80%, five times of the industry average; sales of Haier India through e-commerce platforms grew by 198%.
Now, Haier has become a local brand to many Indian people. They call it “Haier India”. After the industrial park went into operation, percentage of Haier refrigerators exported from India dropped from 100% to 4%; 80% percent orders for Haier AC in India were manufactured within the country. Haier was the first company for home appliances to achieve the localization in India. In the future, Haier will continue to create more miracles of “Chinese Brand” going global.

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