The 122nd Canton Fair Kicked off and Haier Unveiled its High-end Strategy for Overseas Market

Nov.30, 2017 16:35:00 source: China net

October 15th——the 122nd China Import and Export Fair (Canton Fair) kicked off in Guangzhou. Haier, the first home appliances brand in the world has caught many attention upon unveiling its high-end home appliance products, ranging from refrigerators to washing machines and air conditioners. On October 15th-17th, Haier has launched many world-class high-end products. With the appearance of such “star products” as F+ free built-in refrigerator, fiber washing machine and Yunding air conditioner, they soon entered in the spotlight of all media.

According to the data, in January to August of 2017, the export volume of home appliances industry has increased by 10% on year-on-year basis. Haier, with its two competitive advantages of “high-end” and “innovation”, has increased by 22% in the export volume, ranking first with a double growth rate of the industry. From the superior quality and reasonable price in the beginning to the current strategy of “only launching high-end products”, Haier has shifted its layout from the “world’s first white goods brand” to the “world’s first home appliances brand cluster”. Besides, it has been recognized by the users in more than 160 countries and regions. 30 years’ Canton Fair has witnessed the change of China’s export tendency. It also delivered a remarkable achievement.

Copyright 2017 GE Appliances, a Haier Company