Haier Showed up at the IFA as the World’s No.1 Home Appliances Brand

Nov.30, 2017 16:35:00 source: China net

On September 1st, local time, the IFA 2017 kicked off in Germany. As the world’s No.1 home appliances brand, Haier reversed its previous form of presenting single brand and showed up at the IFA with three brands of GE Appliances, Fisher&Paykel and Casarte, displaying its image to the global exhibitors as the world’s No.1 home appliances brand.

It is reported that after IFA, Haier will enter the European market with multiple disruptive products, which aims not only to change European users’ impression, but to penetrate into their lives. Among the products, the intelligent air conditioner from GE Appliances will be exported to five European countries, including Italy, Greece, Russia, Turkey and Spain. Besides, nine types of direct driven washing machine will make their presence in major European countries, including the United Kingdom, France, Germany, Italy, Spain, etc.

January to July of 2017——the sales volume of Haier refrigerator rose by 77.8% on the year-on-year basis compared with other high-end European brands and that of Haier washing machine rose by 61.3%. In the United States, Haier mute air conditioner is the most expensive one among the products with same specifications. In Thailand, Casarte Duo Dual-Drum Washing Machine, a high-end product owned by Haier, set the record as the most expensive Chinese washing machine in Thailand. In Russia, the sales share of three-door and above refrigerators accounts for more than 25% in Russian market, surpassing that of Europe, America, Japan and South Korea and becoming the most popular high-end home appliances brand among local people. Across the world, Haier has ranked first for eight consecutive years.

Copyright 2017 GE Appliances, a Haier Company